A Branding redesign and advertising campaign focused on an american-based airline

Reflection

Through redefining the airline with a new brand identity and purpose, American Airlines can fly towards the future of the airline industry while offering all of customers effortless traveling experiences throughout America and beyond.

My Role

Branding Designer

Logo Designer

Illustrator

Motion Graphics Designer

My Team

Steven Pereira

Keishlyn Carrero Detres

Duration

4 months

Tools

Figma

Adobe Illustrator

Adobe Photoshop

The Problem

As competitor airlines refresh their brands to stay modern, American Airlines' current branding feels outdated, forgettable, and lacks cohesion across its touchpoints, as well as elements that make it an American airline.

The Solution

Refresh the airline with a rebranding campaign that draws from one of their previous logos, highlighting its American spirit and the ease of travel for both business and family passengers.

brand Profile

Core Values

Endurance

Intrinsic

American

Effective

Positioning Statement

Whether you're flying solo for business or vacationing with family in the U.S., American Airlines aims to make the travel experience easy and stress-free. Everyone should enjoy the freedom to fly with American Airlines to any destination without worry.

Archetype

The Regular Guy/Girl

Personality

Proud

Dependable

Easygoing

Experienced

Brand Identity System

Primary Logo

Structural Analysis

Typeface

Color Palette

#E01619

#FFFFFF

#225C9A

#000000

The Stripes

The stripes are a key part of this rebrand and campaign. They symbolize the American flag's stripes, Contrails left by their planes as they fly, and the motion of travel itself.

Brand Guidelines

Applications

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© Steven Pereira

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