Reflection

By focusing on tech newcomers, Best Buy can create a user experience that makes finding the right tech product stress-free, fun, and personal for beginners and experts, building on their commitment to customer support.

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Design System

This design system focuses on clean, entertaining, and colorful designs for a more personal and welcoming brand look for Best Buy, making the brand more engaging for both tech newbies and experts.

Design Principles

Less Stress,
More Tech

Personal Connections with Customers & Experts

Better Understanding of the Tech World

Typography

Color Palette

Light Mode

#2D3EC6

#FCEA3A

#FFFFFF

#2D2C34

#ED7BAF

#EB5A55

#FE7122

#44A88C

Dark Mode

#263082

#E3D123

#FFFFFF

#2D2C34

#101012

#D9659A

#EB5A55

#777C9A

#2B8D72

Iconography

Illustration Style

Buttons

Cards

A responsive uI redesign and design system for a popular tech e-commerce Website

Steven Pereira

UI Designer

Projects

About Me

Resume

My Role

UI Design

Design System

Prototyping

My Team

Steven Pereira

Duration

4 months

Tools

Figma

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

The Problem

New users find Best Buy's current cluttered website overwhelming, making shopping for the tech they need more stressful and confusing than it should be.

The Solution

Redesign the UI to create a more personal, friendly, and engaging experience, add features to help users better understand tech products, and reorganize information
for a cleaner, more helpful shopping experience.

Design Direction

A bold, more colorful design for Best Buy inspired by neo-brutalism to make browsing tech products entertaining for tech newbies and experts alike. By adding illustrated characters that represent both users and Best Buy experts throughout the site,
it creates a personalized experience akin to their in-person offerings at their stores.