My Role
Branding Designer
Logo Designer
Illustrator
My Team
Steven Pereira
Giselle Cordero
Derek Knodt
Isabella Villacis
Duration
4 months
Tools
Figma
Miro
Adobe Illustrator
Adobe Photoshop
The Problem
For a museum focused on New York City’s history, a lot of the Museum of the City of New York’s branding lacks many elements that captures the rich history, color, and people that can be found all throughout the city
The Solution
Reinvigorate MCNY’s branding by creating a dynamic system and logo focused on showcasing all aspects of New York City, including its history and the people that shape it, that can be applied throughout the museum experience
brand Profile
Core Values
Education
Understanding
Documentation
Preservation
Positioning Statement
The Museum of the City of New York is a cultural hub for young leaders, offering interactive exhibits, community events, and tools that explore NYC’s rich history, stories, and thoughts of future leaders, artists, activists, and more.
Archetype
The Sage (60%)
The Jester (40%)
Personality
Impactful
Insightful
Inclusive
Invigorating
Brand Identity System
Primary Logo
Structural Analysis
Typefaces
Logo Development
Color Palette
#FFFFFF
#141416
#FFE256
Taxis
#669DFF
Subway Lines
#31CA80
Bike Lanes
#F43D4B
"I Love NY"
Iconography
Illustration Style
Dynamic Branding System
Brand Guidelines
Applications
Reflection
By designing a dynamic system that brings out the energy, community, and history that can be found all throughout New York City, the Museum of the City of New York can pave the way for future leaders to learn about all aspects of the city and its people.
