Art Director
Copywriter
UI Designer
Motion Graphics Designer
Steven Pereira
4 months
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Figma
Insight
The most impactful force to combat the gravest threats to our planet’s environment can be found by, surprisingly, encouraging young people to spend more time in the digital world playing video games they love for hours on end.
Case Study Video
Social Media Campaign
When gamers check on the official Sonic the Hedgehog social media accounts, they’ll be shocked to find all of them hijacked by Dr. Eggman. Through these posts, he'll announce his plans to destroy the planet with his machines, leaving a desolate wasteland in its place.
Poster Campaign
Soon after the social media posts are made, propaganda posters will be placed all across the country, with Eggman at the forefront encouraging people to join the Eggman Empire by destroying the environment with him. It's up to gamers to tear these posters down, revealing posters with Sonic and his friends underneath encouraging us all to help the environment by playing Sonic Dash.
Sonic Dash Mobile Game Integration
When gamers scan the QR code found on the posters to download the game Sonic Dash, a new in-game event will be introduced in partnership with Conservation International. In this event, gamers will collect rings and destroy Eggman's badniks in order to raise money to help the environment. The game's world will look desolate at first, but by raising money for the environment, gamers can bring it back to life.
